Leading Electronics Distribution in India

Casio Sales Limited is a premier distribution company in India, delivering innovative electronic products including calculators, watches, electronic musical instruments, and office equipment to businesses and consumers across the nation since 2009.

About Casio Sales Limited

Casio Sales Limited (CIN: U52100WB2009PLC135581) is a subsidiary of Casio Computer Co., Ltd., Japan, established on December 29, 2009. We are the official distribution arm for Casio products in India, with our registered office in Kolkata, West Bengal.

Our Mission

To enhance the productivity and lifestyle of Indian consumers and businesses through innovative, reliable, and high-quality Casio electronic products, backed by exceptional customer service and nationwide distribution network.

Our Vision

To be India's most trusted and preferred electronics distribution company, recognized for excellence in product quality, customer satisfaction, and market leadership across all segments we serve.

Our Values

Innovation, Quality, Reliability, Customer-Centricity, and Ethical Business Practices form the core of our operations. We believe in building lasting relationships with our partners and customers.

Company Overview

Casio Sales Limited operates as a key player in India's electronics distribution sector. With our deep understanding of the Indian market and strong supply chain capabilities, we ensure that Casio's world-class products reach every corner of the country efficiently.

Our product portfolio encompasses a wide range of electronic devices that cater to educational, professional, musical, and personal needs. From scientific calculators used by students and engineers across India to digital watches that combine style with functionality, from electronic musical instruments that inspire creativity to office equipment that enhances productivity – we cover the spectrum.

The company is registered under the Companies Act, 1956, with registration number U52100WB2009PLC135581. Our operations comply with all applicable Indian laws and regulations, and we maintain the highest standards of corporate governance.

Key Business Information

Company Name Casio Sales Limited
CIN U52100WB2009PLC135581
Registration Date December 29, 2009
Company Category Public Limited Indian Non-Government Company
Registered Address 43, Chowringhee Road, Kolkata, West Bengal, 700071
Email [email protected]
Phone +91-33-2282-1797
14
Years in Operation
7500+
Retail Partners
28
States Covered
4.8/5
Customer Rating

Our Product Portfolio

We distribute a comprehensive range of Casio electronic products across India, serving diverse market segments with innovative solutions.

Calculators

Scientific, graphing, financial, and basic calculators for educational institutions, professionals, and general use. Our calculators are trusted by students, engineers, and accountants across India.

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Watches & Timepieces

Digital, analog, and hybrid watches combining advanced technology with elegant design. From rugged G-Shock series to elegant Edifice collection, we offer timepieces for every lifestyle.

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Electronic Musical Instruments

Keyboards, digital pianos, and portable keyboards for musicians, schools, and music enthusiasts. Our instruments are used in music education programs across India.

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Office Equipment

Printers, label printers, projectors, and other business equipment designed to enhance workplace productivity and efficiency for Indian businesses.

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Product Range Details

Casio Sales Limited distributes an extensive range of electronic products throughout India. Our calculator division includes basic calculators for everyday use, scientific calculators for students and engineers, graphing calculators for advanced mathematical applications, and financial calculators for business professionals. We supply to educational institutions, government organizations, corporate offices, and retail outlets across the country.

In the timepiece category, we offer the rugged G-Shock series known for shock resistance, the elegant Edifice collection with advanced features, the practical Pro Trek series for outdoor enthusiasts, and the stylish Baby-G series. Our watches combine Japanese precision with innovative features like solar power, Bluetooth connectivity, and advanced sensors.

Our electronic musical instruments division includes portable keyboards for beginners, arranger keyboards for performers, digital pianos for serious musicians, and workstations for music production. These instruments are used in music schools, performance venues, and homes across India.

The office equipment range includes label printers for organizational needs, data projectors for presentations, and other business tools designed to improve efficiency in Indian workplaces.

Our Services

Beyond product distribution, we provide comprehensive services to ensure customer satisfaction and product longevity.

Nationwide Distribution

We have established a robust distribution network covering all 28 states and 8 union territories of India, ensuring timely delivery to retail partners and institutional clients.

  • Pan-India logistics network
  • Regional distribution centers
  • Timely delivery commitment

Customer Support

Our multilingual customer support team provides assistance in English, Hindi, and regional languages, addressing queries related to products, orders, and technical issues.

  • Multilingual support
  • Technical assistance
  • Warranty services

After-Sales Service

We operate authorized service centers across major Indian cities, providing repair, maintenance, and spare parts services for all Casio products we distribute.

  • Authorized service centers
  • Genuine spare parts
  • Quick turnaround time

Service Network

Casio Sales Limited has established a comprehensive service network across India to support our customers. We have authorized service centers in all metro cities (Delhi, Mumbai, Kolkata, Chennai, Bangalore, Hyderabad) and in 25 other major cities. Our service engineers undergo regular training to handle the latest Casio products and technologies.

For warranty claims, customers can visit any of our authorized service centers with their purchase invoice and warranty card. We typically process warranty repairs within 7-10 working days. For out-of-warranty services, we provide transparent pricing and use only genuine Casio spare parts.

Our institutional clients benefit from dedicated account managers, bulk purchase discounts, customized payment terms, and priority service support. We work closely with educational institutions, government organizations, and corporate clients to meet their specific requirements.

Business Operations

Our operations are designed to ensure efficiency, compliance, and sustainable growth in the Indian market.

Supply Chain Management

We have established a sophisticated supply chain that ensures products are available across India. Our logistics partners include some of the most reputable names in Indian transportation. We maintain optimal inventory levels at our regional warehouses in Delhi, Mumbai, Kolkata, Chennai, and Bangalore to ensure quick replenishment to retail partners.

Our inventory management system uses advanced forecasting algorithms to predict demand patterns across different regions of India, taking into account seasonal variations, educational calendars, and market trends. This helps us maintain optimal stock levels and minimize stockouts.

We comply with all Indian import regulations and maintain proper documentation for all products entering the country. Our quality control team inspects products at various stages of the supply chain to ensure they meet Casio's global standards as well as Indian regulatory requirements.

Market Reach

Casio Sales Limited has successfully penetrated both urban and rural markets across India. Our products are available through multiple channels including:

  • Retail Stores: Over 7,500 retail outlets across India
  • E-commerce Platforms: Partnerships with major online retailers
  • Institutional Sales: Direct supply to educational institutions and government organizations
  • Corporate Tie-ups: Bulk supply to businesses for employee needs

We regularly participate in educational fairs, trade exhibitions, and industry events across India to showcase our products and connect with potential customers and partners.

Company Timeline

2009

Casio Sales Limited incorporated on December 29, 2009, as a subsidiary of Casio Computer Co., Ltd., Japan, with initial operations focused on calculator distribution in Eastern India.

2011

Expanded product portfolio to include digital watches and electronic musical instruments. Established first regional warehouse in Kolkata.

2013

Launched nationwide distribution network covering all major metros. Reached milestone of 1,000 retail partners across India.

2016

Introduced office equipment division. Established authorized service centers in 15 major Indian cities. Reached 3,000 retail partners.

2019

Celebrated 10 years of operations in India. Expanded to tier 2 and tier 3 cities. Reached 5,000 retail partners nationwide.

2023

Further expanded distribution network to cover 28 states and 8 union territories. Current retail partner count exceeds 7,500.

Contact Us

Get in touch with our team for product inquiries, partnership opportunities, or customer support.

Registered Office

43, Chowringhee Road
Kolkata, West Bengal 700071
India

Phone

+91-33-2282-1797
+91-33-2282-1798 (Sales)
+91-98301-17977 (Support)

Send Us a Message

Our Location

What Our Partners Say

Hear from our retail partners and institutional clients across India.

"Casio Sales Limited has been our trusted supplier for calculators and watches for over 8 years. Their reliable delivery and excellent customer support have helped our business grow significantly."
Rajesh Kumar

Proprietor, Electronics Mart, Delhi

"As an educational institution, we require reliable calculators for our students. Casio Sales Limited has consistently provided quality products and responsive service for our bulk requirements."
Dr. Priya Sharma

Principal, Delhi Public School, Kolkata

"The Casio keyboards we purchased for our music school have been exceptional. The quality, sound, and durability are outstanding. The after-sales service is prompt and professional."
Anil Mehta

Director, Harmony Music Academy, Mumbai